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iPhone 7 From Apple Enticing Buyers To Spend More
iPhone 7 From Apple Enticing Buyers To Spend More
When Apple introduced the iPhone SE at just $400 this spring, the company was effectively making available its newest and best phone features for $250 less than it typically charged.Although the SE had only a 4-inch screen, the device contained the most recent versions of Apple's A9 controller chip, graphics processor, and cameras.The move had a predictable impact on iPhone sales—it helped to increase the number of phones sold but sent their average price plummeting.
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Apple: iPhone 7 Is Seeing Flat To Lower Demand - Apple Inc. (NASDAQ:AAPL)
Apple: iPhone 7 Is Seeing Flat To Lower Demand - Apple Inc. (NASDAQ:AAPL)
I show why flat to lower demand is still the operative thesis, in spite of recent news seemingly pointing to the contrary.I believe this is wrong, and iPhone 7 is seeing flat to lower demand, as previously expected.Apple has been outperforming on the notion that iPhone 7 is doing better than expected.
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Strong iPhone Indications; Amazon's Shipping Ambitions; BlackBerry's Earnings - Eye On Tech - Apple Inc. (NASDAQ:AAPL)
Strong iPhone Indications; Amazon's Shipping Ambitions; BlackBerry's Earnings - Eye On Tech - Apple Inc. (NASDAQ:AAPL)
iPhone expectations increasingShares of Apple (NASDAQ:AAPL) are still seeing upside this week, this time on renewed optimism for its iPhone 7.Some reports show the company is ratcheting up component orders for the device, while noted Bernstein analyst Toni Sacconaghi sees stronger average selling prices.He suggests that ASPs for the new iPhone could climb to $679 next quarter, ahead of consensus estimates of $659 and far ahead of the $595 ASP it garnered in Q3 2016.
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