Massive iPhone Discounts Continue As Apple Risks Status For Sales
Traditionally the iPhone has been pretty bullet-proof to sales, discounts, and special offers. Apple's latest iPhones - the iPhone XR, iPhone XS, and iPhone XS Max, are not having the best retail experience. Apple wants more handset sales. Front and centre on the UK's Apple Store today was the price cut to the iPhone XR to £499. Cook may get a short-term boost of iPhone unit sales, but he is trading away Apple's vital and hard-earned status to do so.
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collected by :Clara William
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