Apple's iPhone XR: Bad marketing or sneakily clever?

collected by :Clara William

"It's an iPhone XR," I replied, sinking, as many people do, to the Eks-R pronunciation. Then I seemed to remember another iPhone XR ad that had invaded a recent NFL game on my TV. The iPhone XR arrives in six color options and honestly it may be the best option for the masses. iPhone XS review: Everything Apple has to offer, but in a smaller packageThe iPhone XS is the smallest of Apple's 2018 iPhone lineup, but don't discount it. iPhone XS Max review: The iPhone's future is big and brightApple's iPhone XS Max is as big as it gets.


Apple's iPhone continues its domination of the premium smartphone market

The premium smartphone market is continuing to grow faster than the overall smartphone market in the third quarter, a report claims, with the 2018 iPhone launches dominating the higher-priced end of the market. The iPhone XR and the iPhone XS MaxWhile the entire smartphone market shrank 5 percent year-on-year for the quarter, the premium segment saw considerable growth of 19 percent, according to Counterpoint Research's Market Monitor. Premium devices, deemed by being valued at $400 or higher, represent 22 percent of the global smartphone market.Apple is the driving force in the premium market, with Counterpoint suggesting the growth in the quarter was "driven by new iPhones," along with new flagship launches in China by local vendors. The top five players in the market account for almost 89 percent of shipments.Drilling down to specific price segments, Apple does not lead the field in the $400 to $600 "sweet spot," which makes up 46 percent of premium volume. In a country that tends to err towards the cheaper end of the market, iPhone sales have effectively consisted of locally-produced models of the iPhone SE and 6s, while also importing large quantities of handsets that are subjected to high import duties , making them more expensive to sell in the emerging market.

Apple's iPhone continues its domination of the premium smartphone market

Apple's $29 iPhone Battery Replacement Plan Ends January 1

As it stated in Image: PexelsAround a year ago Apple admitted to slowing down the batteries in older iPhones, and it offered to replace the battery in all phones newer than an iPhone 6 for $29 — as long as you got that battery replacement by December 31st. That means time is running out. AdvertisementStarting January 1, the cost of that battery replacement goes up again to $69 for the iPhone X and $49 for older devices. So, if you have an iPhone SE, iPhone 6, iPhone 6 Plus, iPhone 6s, iPhone 6s Plus, iPhone 7, iPhone 7 Plus, iPhone 8, iPhone 8 Plus, or iPhone X with a less-than-stellar battery, now's the time to go ahead and make that Apple Store appointment to get it fixed (actually the time was probably a year ago, if we're being honest). The Apple Store is likely going to be a madhouse after the holidays, so you might want to book that Genius Bar appointment as late in the month as you can — just make sure you get in before the end of the 31st.

Cirrus Logic Investors: Navigating Through Apple's iPhone Uncertainties

With some history, we can estimate how much other revenue Samsung might generate for Cirrus. One of the two, Samsung, generated $38 million, $50 million, $50 million, $38 million, and $31 million, respectively. The Samsung Galaxy S7 has reportedly been the company's most-popular smartphone today, having sold around 50 million units." Cirrus lost one-third of the business, perhaps 40% of the ASP, and Galaxy phones are roughly 25% lower in sales. With Cirrus's quarterly revenues generally in the $300-400 million, Samsung has to generate at least $15-25 million additional revenue to reach 10%.

Cirrus Logic Investors: Navigating Through Apple's iPhone Uncertainties

Tips: How to use Apple's eSIM technology in the iPhone XR or iPhone XS with GigSky








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