Wall & Main: Steep iPhone discount is wrong tack, says Clark professor

byAndro Alex - 0
referring to We often hear stories of the Apple Watch saving people's lives, but this time it's someone's iPhone receiving the life-saving credit. While on a trip to Japan, Rachel Neal and her friends chartered a boat to visit an island off the coast of Okinawa. When the boat capsized due to rough water, however, Neal and her friends were forced to jump overboard. It's unclear which iPhone model Neal uses, but given that she calls it "water-resistant" it has to be an iPhone 7 or newer. The iPhone 7 was the first water-resistant iPhone, rated IP67 for submergence of 1 meter for up to 30 minutes.


Photos: Ohio man says iPhone XS Max caught fire and exploded in his pocket

A man from Columbus, Ohio claims that his less than one-month old iPhone XS Max caught fire and exploded in his pants pocket around December 12, iDropNews reports. The man, Josh Hillard, says he initially noticed a strange smell emanating from his rear pant pocket, before feeling a "large amount of heat" allegedly burn his leg. The man claims he just purchased the iPhone XS Max around three weeks prior to the incident — leaving little room for long-term battery abuse to be playing a factor here. The four photos of the supposed exploded iPhone XS Max, courtesy of Josh Hillard via iDropNewsThe last time an exploding iPhone made headlines was back in November of last year, when an iPhone X device exploded instantly after being upgraded to the latest iOS 12.1 software update at the time. What do you think about the first report of an exploding iPhone XS Max?

Photos: Ohio man says iPhone XS Max caught fire and exploded in his pocket




Wall & Main: Steep iPhone discount is wrong tack, says Clark professor

according to But there was an interesting twist to Apple's strategy — it was also able to make the iPhone for a very low cost. The difference between Apple's high price and its low cost was gigantic. In fact, Apple's gross margin was 71 percent — much bigger than the 54 percent gross margin that Nokia made on its Lumia. To put it in perspective, the plunge in the iPhone gross margin has been precipitous. For a perspective on Apple's iPhone discount, I interviewed Tom Murphy, a lecturer in marketing and management at Clark University.

Qualcomm slams Apple's response to iPhone ban in China, says it should be 'taking a bite out of sales'

After criticizing Apple in a statement yesterday for its response to China's injunction against certain iPhone models, Qualcomm continues its PR circuit today. Speaking to Bloomberg, Qualcomm General Counsel Don Rosenberg today slammed Apple for its reaction to the China ban, saying it's something that "needs to be taken very seriously."Sylvania HomeKit Light StripRosenberg argues that the iPhone sales ban in China should be "taking a bite out of Apple's sales" immediately. Apple, however, continues to sell all models of the iPhone in China as it believes it is in full compliance with the court order. The order "should be taking a bite out of Apple's sales right now."Bloomberg reports that the court order directly affects the sale of the iPhone 6S, iPhone 6S Plus, iPhone 7, iPhone 7 Plus, iPhone 8, iPhone 8 Plus and iPhone X. The iPhone XS and iPhone XR are not included because they were released after Qualcomm filed for the injunction, Rosenberg also confirmed today that Qualcomm has since asked the court to extend the ban to those devices.

Qualcomm slams Apple's response to iPhone ban in China, says it should be 'taking a bite out of sales'







collected by :Clara William

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