iPhone sales worries remain as Apple lodges Aussie revenue gains

referring to On average, iPhone customers paid about $814 per phone in the holiday quarter, up from about $796 in the same period a year earlier, Arcuri estimated. Some 65% of purchasers bought and iPhone XS, XS Max, or XR last month. In December 2017, 61% of buyers purchased an iPhone X, 8, or 8 Plus, the new models then, according to the CIRP data. For example, less than half of iPhone XS purchasers last month got the base model. This year, in addition to the $999 iPhone XS, the company has the jumbo-sized iPhone XS Max, which starts $1,099.

iPhone sales worries remain as Apple lodges Aussie revenue gains

Apple Pty Limited reported revenue of $9.1 billion in the year to September 29, 2018 in accounts lodged with the corporate regulator on Friday. Product sales accounted for $8.1 billion of total revenue, which was up 13 per cent on the prior year, and saw profit after tax rise nearly fourfold to $232.1 million. Chief executive Tim Cook placed the blame "primarily" on slow-than-expected uptake of new iPhone XS, XS Max and XR models in China. Apple magnified its Australian profits in 2018, despite a lukewarm reception for its new range of IPhones, like the IPhone XS (pictured). Apple's local accounts also point to a potential problem with new iPhone model sales.

Apple reportedly plans to slow down hiring after weak iPhone sales

As it stated in Apple will slow down its hiring in some divisions after holiday iPhone sales came in lower than expected, according to a report from Bloomberg. That's not quite as severe as a full-blown hiring freeze and far from layoffs. Apple CEO Tim Cook disclosed the hiring slowdown to employees in a meeting earlier this month, Bloomberg reports. While Cook didn't specifically call out the marketing team, Bloomberg reported in December that Apple had shifted some of its marketing team's focus onto the iPhone and away from other projects. Following a discounted battery upgrade program launched in December 2017 as a result of the throttling debacle, many customers opted to replace their batteries instead of buying new phones, a factor Cook cited as contributing to weak iPhone sales.

collected by :Clara William