Apple shows off iPhone XR/XS Portrait Mode Depth Control with comical new ‘Alejandro’ ad

as declared in Apple today is continuing its ad campaign focusing on the Portrait Mode and Depth Control features on the iPhone XR and XS. The latest ad is called "Alejandro" and focuses on using Depth Control to remove someone from the background of an image. Sylvania HomeKit Light StripToday's ad focuses on a jealous significant other seemingly using Depth Control to remove another person from a Portrait Mode image. Last week, Apple showcased Depth Control with a comical iPhone XR ad that found a mother asking why her had been "bokeh'd" out of a picture. These recent iPhone XR ads are certainly a new style for Apple, though they do a good job of highlighting the camera features of the iPhone XR and iPhone XS.

Apple Should Not Have Cancelled The iPhone SE

As the bad news on the new iPhone sales continues to build, was Apple's key mistake pivoting towards the luxury high margin smartphone market by sacrificing the iPhone SE line? The strategic issue with the iPhone SE was that - no matter its popularity - it was much cheaper than the rest of the iPhone portfolio. With Tim Cook and his team focusing on high-priced high-margin handsets, the iPhone SE was an aberration. Those looking for a 'good' iPhone found the low price of the iPhone SE and the wide compatibility with iOS software and the Apple ecosystem an attractive proposition. Although you can hustle around online and with network stores to find the final stocks of iPhone SE models, the entry-level model is now the iPhone 7.

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collected by :Clara William