US iPhone users each spent $40 on apps in 2016

The average iPhone user installed just 33 apps in 2016, compared with an average of 35 apps in 2015. The average US iPhone user spent $40 in 2016, up 14% from an average of $35 in 2015. In 2016, the average iPhone user spent $27 on games. More than 80% of total US App Store revenue came from games, Sensor Tower notes. Overall, global gross app revenue will double to reach $102 billion by 2020, according to recent projections by App Annie.


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iPhone users spent an average of $40 on the App Store in 2016

Gaming continued to lead the way, accounting for more than 80 percent of Apple App Store revenue in the US. The average iPhone user in the US downloaded 33 new apps last year, Sensor Tower said, less than the 35 in 2015. Spending climbed to an average of $40 per person last year, according to research released Monday by Sensor Tower. Netflix, for one, raked in $58 million in revenue from App Store subscriptions in 2016. Despite app revenue shooting up last year, app downloads were slightly down.


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collected by :Andro Alex