Apple may test the bounds of iPhone love with a $1,000 model

as mentioned in In addition to several new features, a souped-up "anniversary" iPhone — coming a decade after Apple's late co-founder Steve Jobs unveiled the first version — could also debut at an attention-getting $999 price tag, twice what the original iPhone cost. It would set a new price threshold for any smartphone intended to appeal to a mass market. "Apple always seems to take what others have done and do it even better," said Carolina Milanesi, an analyst with Creative Strategies. That's one reason Apple also is expected to announce minor upgrades to the iPhone 7 and iPhone 7. But the deluxe model virtually assures that the average price of the iPhone — now at $606 versus $561 three years ago — will keep climbing.


With a $1,000 price, iPhone crosses a threshold

SAN FRANCISCO — When Apple unveils its new top-of-the-line iPhone Tuesday, it isn't just expected to offer features like infrared facial recognition and wireless charging for the first time. The company will also enter new territory on price: The latest phone will start at about $1,000, compared with the $769 minimum for its current top phone, the iPhone 7 Plus. Advertisement"It's a whole new threshold," said Debby Ruth, a senior vice president at the tech consulting firm Frank N. Magid Associates. (On Saturday, Steven Troughton-Smith, a developer who combed through the iOS 11 software, found references indicating the new phone will be called the iPhone X.) China's reception to the $1,000 iPhone will be even more crucial to Apple.

With a $1,000 price, iPhone crosses a threshold

referring to


referring to




collected by :Clara William

0/Post a Comment/Comments