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Apple iPhone X strategy stumbles however higher prices likely saved discounds afloat
On paper, the iPhone X, Apple's most-expensive smartphone ever, looks to be a bust. Higher prices are making up for the declining customer foundation for new phones, according to 1 analyst. Limited interest in China is behind cooler iPhone X discounds Guessed for the current quarter, tells Daniel Ives, an analyst with GBH Research. "It's clear Apple isn't going to capture the demand," it thought it would have for the iPhone X, he adds. Apple likely ended 2017 with its better overall iPhone unit discounds ever, Ives notes, with discounds of 240 mn iPhones, up from 211 mn in 2016.
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