Former Apple creative director rips into ‘needlessly complicated’ iPhone names

as mentioned in If you're not among the tech cognoscenti and find yourself a little confused by the new naming conventions of the latest iPhone models, you've got company. One is the unveiling of an "S" model every other year, unintentionally reinforcing that those are "off-year" models for Apple. It's an unfortunate misconception, he argues, because some of Apple's most important updates, such as the introduction of Siri and Touch ID, have come in "S" models. Times change, and it's fair to suspect some of the criticism here is informed by the way Apple used to do things — which is another way of saying, the way Steve used to do things. If Apple really thinks the average customer will walk into a store and ask for something other than "the new iPhone" or the biggest one.

Apple Couldn't Cure My iPhone Addiction

Apple's new Screen Time controls let you set limits for your iPhone usage, but WSJ's Joanna Stern suggests that if you really want to curb your addiction, you should drain the color from your digital world. One day with my iPhone: 310 notifications. 210 iPhone pickups. 42 minutes on Twitter. 1 email from my mom stating, "Your phone is your best friend."And that was just last Thursday—2½ months after I began using Apple's new Screen Time controls on my iPhone.

Apple Ditched These 2 Suppliers in Its iPhone XS Max -- The Motley Fool

according to The highest end of the bunch was the iPhone XS Max -- a supersized version of the iPhone XS, which is itself a direct successor to last year's ultra-premium iPhone X. The iPhone XS Max seems to be off to a good start, with TF Securities analyst Ming-Chi Kuo reportedly saying that "demand for [iPhone] XS Max is better than expected (3-4 times that of XS)." A recent tear-down report from TechInsights confirmed that Qualcomm isn't inside of the iPhone XS Max. TechInsights' tear-down of the iPhone XS Max revealed an Apple-branded main PMIC, suggesting that this is the iPhone in which Dialog lost the main PMIC spot. To the extent that buyers choose the iPhone XS Max over the standard iPhone XS, Dialog's Apple-related revenue is set to suffer.

Apple Accidentally 'Confirms' New iPhone Details [Updated]

Tomorrow Apple will launch its biggest iPhone overhaul in generations and it will contain some truly cutting-edge technology. But right before the event, news has broken that Apple itself has accidentally confirmed the headline models…The revelation comes from 9to5Mac's Guilherme Rambo, arguably the world's most reliable Apple tipster, after he revealed the source of his official iPhone XS images: Apple. Apple took them down immediately after we published."Yes, Apple prematurely published a recap of everything it will launch tomorrow along with iPhone XS and iPhone XS Max images and left it in a URL format almost identical to its previous event. The most obvious is everything we know about the iPhone XS (details) and iPhone XS Max (details) is true. Ultimately, however, Apple's accidental confirmation of its new iPhone XS range is extremely positive.

Comment: The iPhone XS reviews show exactly why Apple had to drop the iPhone X