Framing Apple’s iPhone keynote

referring to This year's iPhone event is done and dusted, and now we're all sitting in the interregnum between the announcements and the reviews. "S-year" keynotes often feel like downers to the tech world, even though S-model iPhones are often Apple's most popular and well-loved devices. Maybe Apple's framing technique was so easy to see because there were fewer product announcements this year, and the announcements that did happen were so straightforward. I saw Apple framing product announcements in a way very similar to how George Lakoff talks about politicians framing issues. Once the frame is established, within that frame, Apple tells a story where one thing leads to the next.

Hiding in plain sight: Apple's iPhone strategy

The Macalope brings you this breaking news about Apple: Apple products cost too much. You'd think by reading that headline that all the iPhones Apple sells now are $1,000. It's especially confusing because the page title is "Apple's iPhone XS and XR could leave out mainstream consumers" and the XR starts at $749. Yes, Apple has dropped the iPhone SE which started at $350, but that was also the cheapest iPhone ever according to this chart by Horace Dediu. If The Macalope had a nickel for every time a pundit worriedly describe an Apple strategy as some disaster the company was blundering into he might be able to afford an iPhone XR.

Best Buy is offering Apple's $99 iPhone XS leather folio for $49.99

referring to Welcome to Good Deals, a Verge-approved roundup of the best tech deals, in partnership with Vox Media's commerce team. Best Buy if offering Apple's official leather folio for the iPhone XS at $49.99 — half the cost you'd find it for at an Apple Store. And if you purchased the iPhone XS Max, well, Best Buy isn't currently offering prices that are any lower than Apple's own. You'll have to fork over $129.99 to cover your large iPhone in leather instead of $99.99. Best Buy appears to have delisted the URL above.

collected by :Clara William