Today, I reveal how Apple has been planning a folding phone since 2011, using this level of thinking. Thinking AheadIn the past, Apple has demonstrated macro level thinking. Apple Is Already In The Foldables MarketRecent working foldable phone demonstrations included Samsung's Galaxy Fold and Huawei's folding Mate X. Meanwhile, Apple filed a continuation to its existing patent for a foldable phone, on February 14th. The newer patent reveals structural details of its folding phone, and Foldable News asked designer Roy Gilseng what he thought a foldable iPhone would look like.
'Premium' devices like Apple's iPhone pushed 2018 smartphone revenues up
Global smartphone shipments fell 3 percent in 2018 to 1.44 billion, and yet sales revenue rose 5 percent to $522 billion driven by the premium market segment, according to recent research data. The discrepancy is linked to the "premium trend" in the smartphone industry, GfK said in a report. Analysts have generally blamed the situation on a combination of Apple's high prices and intensifying competition from Chinese brands like Huawei and Xiaomi.GfK separately noted that "core wearables" shipments grew 16 percent in 2018, with sales value rising 35 percent. "Demand was driven by the rise of SIM-enabled smartwatches which represent the majority of sales value within the Core wearables category," the firm said. "SIM-enabled smartwatches accounted for 17 percent of the Core wearables sales value, up from eight percent in 2017."
How Apple's iPhone has changed through the years
As it stated in The beginning - otherwise known as iPhone 2GImage copyright Getty Images Image caption iPhone 2G - remember when an iPhone could actually fit in the palm of your hand? Let's not get our Gs mixed up here - the 1st generation iPhone was released in the United States, June 2007. The iPhone 5 was priced at £529 (16GB), £599 (32G) and £699 (64GB),The announcement of the iPhone 5C and 5S in 2013 signified Apple's discontinuation of the original iPhone 5.iPhone 6Image copyright Getty Images Image caption iPhone 6 Plus (left), iPhone 6 (right)The release of the iPhone 6 and 6 Plus in September 2014 saw Apple introduce a plus-size option. iPhone 7Image copyright Getty Images Image caption iPhone 7The iPhone 7 was released in September 2016 - its starting price in the UK was £549. iPhone 8, 8 Plus and XImage copyright Getty Images Image caption iPhone 8 (left), iPhone X (middle), iPhone 8 Plus (right)The iPhone 8, 8 Plus and X were announced in September 2017 at the Steve Jobs Theater at Apple's headquarters in California, US.New iPhone Comments From Apple's COO Discuss Expensive Pricing
Without landmark innovation the high price for a new iPhone is a tough sell. It's an issue that Apple is keenly aware of, none more so than Apple COO Jeff Williams. A new iPhone is an expensive handset to buy, and the rising prices of flagship handsets from the likes of Samsung follow a similar trend. Without innovation, reversing the iPhone sales trend will be incredibly difficult while maintaining the revenue and margins that investors have come to expect. Now read more about the lack of new technology planned for the iPhone 11…
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