Apple's iPhones have been climbing in price over the past few years, though they've finally hit their sales peak. Apple couldn't sell infinite iPhones for every year long because at some point everyone what wanted an iPhone was going to own an iPhone. Now the firm is moving to software and working on extracting more revenue from users it already has. Apple's iPhone updates for this and next year are predicted to be iterative with most of the noticeable innovation coming in the software. Unlike previous years, Apple's best changes won't be its hardware, it'll be software and this is just more evidence to add to the pile.
Apple's Shot On iPhone Campaign Turns NHL Players' Photos Into Ads
Apple's Shot On iPhone Campaign Turns NHL Players' Photos Into AdsApple yesterday rolled out new outdoor ads on the exteriors of U.S. and Canadian arenas that feature "photos taken on the iPhone XS" by top NHL players, showcasing "candid moments with their teammates" as part of the Shot on iPhone campaign, according to David Griner of ADWEEK. Participating teams ...
Apple's Foldable New iPhone Suddenly Takes Shape
As it stated in Apple has already made two iPhone updates this year (one planned, one angrily protested) but following the launch of radical folding smartphones by Samsung and Huawei, Apple's more ambitious iPhone plans are now taking shape…Earlier this week Apple revealed patents covering its plans for creating a folding iPhone. The illustrations show screen orientation, hinge design and structural integrity, and now Dutch industrial designer Roy Gilsing has fleshed them out. Working with Foldable News, Gilsing has demonstrated how the application of Apple's design aesthetic on this form factor has the potential to create a truly transformative device. Coincidentally, Apple is also expected to launch a punch hole iPhone design (something you can see on Gilsing's main screen) next year. And that day no longer looks far away, which really would silence the doubters…___Follow Gordon on Twitter, Facebook and Google+More On ForbesApple Warned iPhones Have An Innovation ProblemApple Leak Reveals Surprise Product(Red) iPhone ReleaseApple 'Confirms' iPhone 7, iPhone 8 Hardware ChangesiPhone 11 Leak Claims Slow Charging, High Prices RemainApple Discusses Making iPhone Price CutsApple's New iPhone Owners Demand Cheaper iPhones
Apple's latest iPhones have had a rough time since they were announced in September 2018. The new iPhone XS, XS Max, and XR handsets are expected to be shunned for the older and cheaper models - namely the iPhone 7 and iPhone 8 families. While UBS is predicting 3 million more iPhone XR sales, it's expecting an equal decrease in iPhone XS and iPhone XS Max shipments. That's going to lower Apple's average selling price per handset, and limit the use of 'gee-whizz' technologies such as FaceID which are not present on the older models. The latter is pretty much universal and iOS offers no advantage, while the former areas have seen Apple outclassed since the launch of the iPhone XS and XS Max.
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